GERALDINE ROSA HENDERSON

Ph.D., MBA, Kellogg School of Management, Northwestern University; B.S. Electrical Engineering, Purdue University

is one of the authors of Consumer Equality: Race and the American Marketplace. She is an Associate Professor (with Tenure) in the Department of Marketing at the Quinlan School of Business at Loyola University Chicago.

She was previously the Chairperson and Associate Professor (with Tenure) of the Department of Marketing and the Associate Research Director for The Center for Urban Entrepreneurship & Economic Development (CUEED) at the Rutgers Business School Newark/New Brunswick at Rutgers University. She has previously also served on the faculty at the University of Texas, Northwestern University, Howard University, and Duke University.

Her primary areas of research include: global marketplace diversity and inclusion, health disparities, public policy, consumption communities, and consumer networks (both cognitive and social). She has served on the Board of Directors for the American Marketing Association, the National Black MBA Association, and the National Society of Black Engineers. She also serves or has served in an editorial or leadership capacity for the Journal of Business Research, the Journal of Public Policy & Marketing, and the Journal of Advertising. She has published over fifty articles, books, or book chapters. She worked for several years in industry for IBM in Relationship Marketing (specializing in the Healthcare, Insurance, and Pharmaceutical Industries) and briefly in Brand Management at Kraft Foods. She likes to consider herself a “Doctorpreneur” since in addition to her research and teaching, she often serves as an independent consultant and focus group moderator.